What does it take to transform a family jewellery business into one of the biggest names in British luxury? This is a question best put to James Amos.

Amos is both family member and marketing director at British luxury jeweller Boodles, and he will be at The Jewellery Cut Live to answer just this in Boodles: Building a British luxury brand.

On February 17^th, 2020, Amos will host an afternoon masterclass that charts the history of his family business and will explore the development of the Boodles brand, its commitment to British design and its approach to building long-term customer relationships.

Boodles can track its history back more than 220 years, and during that time it has created designs for royalty and the red carpet alike. This century has been a period of exciting growth for the jeweller, with the opening of its first London store on Bond Street in 2007, its Raindance ring being inducted into the permanent collection at the V&A museum in 2010, and becoming the star of a behind-the-scenes documentary on Channel 4 in 2014.

“Although Boodles started in Liverpool in 1798, the family business has seen a renaissance over the last 30 years as the company has grown to nine shops in the UK and Ireland,” says Amos.

And it is this blend of trajectory and heritage that will make Amos’ talk at The Jewellery Cut Live a most fascinating session for any jewellery lover, luxury follower or aspiring brand.

Boodles: Building a British luxury brand will take place at 4pm on February 17^th, 2020, at The Jewellery Cut Live, held at The Royal Institution, 21 Albermarle Street, Mayfair, London, W1S 4BS. Early bird tickets start at £10 (£20 thereafter). Book your ticket here