Since 1854, Royal Asscher has been creating diamonds that make Queens smile. Its story is one of six generations of craft and artistry. Royal Asscher, which has remained a family-owned business throughout the generations, has been at the centre of the Dutch diamond industry and has dedicated itself to constantly inspecting and analysing diamonds to unlock the full potential of their beauty. Royal Asscher has a timeless love of diamonds and the stories that come with them. The company is responsible for cutting some of the most famous diamonds ever found, including two of the top three largest diamonds. This includes the Cullinan diamond, which at 3,106.75cts was the largest ever gem-quality rough diamond when it was found in 1905 in South Africa’s Pretoria. The family also created their own diamond cuts. Almost 100 years after the original Asscher Cut was first conceived by Royal Asscher founder and legendary diamond cutter Joseph Asscher, his great grand-nephews, Edward and Joop, revised the design, adding 16 additional facets to make it reminiscent of the Cullinan II diamond, a 66ct cushion-cut brilliant cut from the Cullinan that is set at the top of the Queen’s Sovereign’s Sceptre with Cross.
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