The Jewellery Cut Live in association with Fuli Gemstones is cancelling its second show of 2020, which was due to be held in early October.
The Jewellery Cut was one of the only events organisers to host a successful jewellery show in 2020. It had planned to run a socially distanced second edition of its boutique London jewellery show this year, however government restrictions have forced it to postpone larger-scale live events until 2021.
The Jewellery Cut Live in association with Fuli Gemstones was originally slated to be held in September to coincide with London Fashion Week. This was moved to October 11th & 12th, as the government had previously planned to lift the 30-people cap at event venues from October 1st. However, it has since said this will be reviewed, and with the introduction of the ‘rule of six’, cancelling of piloted sporting events and Boris Johnson’s additional lockdown measures announced today, the team has taken the decision not to go ahead.
“We are absolutely devastated, as we had a wonderful roster of designers lined up, who were so looking forward to getting out there and meeting with customers again, and lots of our magpies had been signing up for tickets,” said The Jewellery Cut co-founder Rachael Taylor. “However, the situation is entirely out of our control. The current climate is not conducive to hosting larger events, and we have always said that we would respect any government guidelines.”
The Jewellery Cut team will now be looking forward to the next The Jewellery Cut Live in association with Fuli Gemstones in 2021. Dates will be announced in due course.
In the meantime, The Jewellery Cut will explore alternative ways to champion independent jewellery design digitally and through more intimate events. “We have always had a focus on positivity in everything that we do at The Jewellery Cut,” said The Jewellery Cut co-founder Andrew Martyniuk. “While this has undoubtedly been disappointing, we are looking forward to strengthening our brand during this time and coming back even stronger next year with The Jewellery Cut Live in association with Fuli Gemstones.”
Fuli Gemstones, which has signed up to sponsor The Jewellery Cut Live for the next three years, has reiterated its full support for the event when it returns in 2021. “My mantra these past six months has been ‘adapt and overcome’,” says Pia Tonna, chief marketing officer of the show’s headline sponsor Fuli Gemstones. “Safety is our first priority, and, as such, the cancellation of this season of The Jewellery Cut Live in association with Fuli Gemstones is a necessity. Flexibility is key during these testing times, and through Fuli’s continued support and understanding, we will spread hope for the designers and the jewellery industry.”
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