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On an Auspicious Day to Buy Jewellery, Indian Retailers Brace for a ‘Washout’
May 14, 2021 BoF
Akshaya Tritiya, an annual spring festival for Hindus and Jains, which falls this year on May 14, is traditionally a bumper sales day for Indian jewellers, given its status as an auspicious date on which to buy gold and jewels