The Jewellery Cut Live made a spectacular return at The Hoxton Holborn on February 18th & 19th during London Fashion Week. The second edition of this hybrid jewellery event, which attracted a mix of professionals and jewellery enthusiasts, was attended by more than 500 people – a 65% increase in visitor numbers from the first event in September.
The jewellery event, which rebranded from The Jewellery Cut Showroom to The Jewellery Cut Live this season and is spearheaded by jewellery journalist Rachael Taylor and industry consultant Andrew Martyniuk, showcased the work of 17 jewellery brands, with a mix of fashion and fine designs available to browse and buy. The jewellers taking part were: Clogau, Cult of Youth, Julien Riad Sahyoun, Aurum by Guobjorg, Sorrel Bay, Amma Jewelry, Akansha Sethi, Savvy+Sand, Charlotte Cornelius, Ellie Air, Roseheart Jewels, Susannah King, Lemuria Jewels, Manpriya B, Lark & Berry, myriamSOS and Nialaya. Each displayed their work within high-tech cabinets provided by Visionary Creative Displays, and ARB International provided insurance for jewellers throughout the show.
The jewellers made sales to consumers throughout the two days, and also had the chance to meet retail buyers and press. The Jewellery Cut hosted VIP buyers’ lunches on both days of the show, with buyers from stores including In The Pink, EC One, Fortnum & Mason, The Talisman Gallery at Harvey Nichols, Tomfoolery and Fabulous attending.
To create a sense of experience at the event, there was complementary food and drinks laid on for all guests throughout the two days, a late-night prosecco and shopping event running until 9pm on the Tuesday and a manicurist from Nails & Brows Mayfair offering free manicures. There was also a series of ticketed talks, many of which sold out, with high-profile speakers including Katerina Perez, Liza Urla of Gemologue, designer Tessa Packard and The Telegraph watch and jewellery editor Sarah Royce-Greensill.
On the closing night of the show, The Jewellery Cut organised a networking party for VIPs in the jewellery industry and high-net-worth clients. Packaging company Talbots sponsored the goody bags at the party, which included gifts from Artisan du Chocolat, Connoisseurs and Dash Water, as well as discount vouchers from designers at the show.
“We are so pleased with the evolution of the event,” says The Jewellery Cut co-founder Rachael Taylor. “We had a vision to create a relaxed and vibrant space where we could share our passion for jewellery and introduce a mixed audience to our edit of some of the most exciting contemporary jewellery brands out there at the moment – and it worked. The show was incredibly busy throughout the two days and the feedback we’ve had from visitors and exhibitors has been enormously positive. The landscape of trade shows, customer events, and the way shoppers and stores are discovering and buying jewellery is in flux, and the industry has to move with the times. Through a series of educational events, a mix of great designers, and the creation of an experiential space to show jewellery in a fun, engaging way, The Jewellery Cut Live is answering a need for change in the industry and creating a platform for jewellers to sell, share and network.”
“What Andrew and Rachael have created in The Jewellery Cut Live is a supportive and progressive platform for a real diverse range of brands,” says Kelly Seymour of Cult of Youth, the recipient of the first The Jewellery Cut Live bursary that gave the brand a free stand at the show and six months’ of PR services from Push PR. “It really was an honour to be a part of it and I’m so grateful to have been chosen to be the first recipient of the bursary scheme, allowing small one-man brands like myself an opportunity to take our jewels from kitchen table tops to London Fashion Week. It was the highlight of my career to date. I’m so excited to build on the buzz now the show has finished and to make the most of all the achievements that have come from it.”
“It’s so exciting to be involved with The Jewellery Cut,” says Sonia Menezes of Clogau. “Rachael and Andrew are committed to creating an innovative and evolving platform to support the industry. Whether you’re a brand celebrating its 30thanniversary, as we are, or your first, it offers the opportunity to put your brand in front of a fabulous mix of end consumers, buyers and jewellery enthusiasts. The seminar content is excellent. In fact, the two-day event pretty much ticks all the boxes.”
“The Jewellery Cut Live was a great event, headed up by Rachael and Andrew, industry insiders whose judgement I trust,” says Lauren Rowden, founder and designer of jewellery brand Ellie Air. “The chance to be part of an event trying to shake up an industry that’s all about the big brands is inspiring. The future of jewellery in the UK is changing and The Jewellery Cut is trying to promote this. During the intimate talks with experts on each field, they discussed potentially controversial topics, and this sparked thorough conversations with buyers, customers and students. The event was a great experience and a chance not only to network and expose the Ellie Air brand but to start interesting conversations about the future. Plus, they put on a good party.”
The Jewellery Cut Live will return in September. To be the first to know the dates and details, sign up to our newsletter here
Through a series of educational events, a mix of great designers, and the creation of an experiential space to show jewellery in a fun, engaging way, The Jewellery Cut Live is answering a need for change