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Get the iconic Centini blow dry… on us

Celebrity hairstylist Maximiliano Centini’s team will be hosting a complimentary blow dry pop up for guests at The Jewellery Cut Live

October 12, 2021 By Annie North

Everything feels better with a blow dry, doesn’t it? Even trying on jewels, which is why we have teamed with hairdresser to the stars Maximiliano Centini to create a pop-up blow dry bar at The Jewellery Cut Live in association with Fuli Gemstones this week. 


Maximiliano is one of hair and beauty’s leading figures, having set trends that have shaped the industry for more than three decades and founded three successful salons in London’s Fulham. Centini salons uses solely eco-friendly, organic products, and the hairdresser has previously won the Salon Skin award for his dedication to sustainability in hairdressing. 


Hailing from Florence, Italy, Maximiliano began his training in his home country before he moved to London to continue his practice. Not long after he moved, his talent and skills were noticed by the world-famous hairdressing salon Vidal Sassoon. Here, he refined his style and found himself teaching other stylists at the Sassoon Academy.



Centini Hair with Max


After leaving Vidal Sassoon, Maximiliano opened his first salon House of Centini in 2004, followed by the Centini Blowdry Bar in 2012, and his third salon Centini Hair in 2016. He has established a name for himself as a trailblazer in the industry, with Tatler magazine citing his highlighting technique in as “brilliant”. His passion and love of the beauty of hair, and how it can make a person feel guides him in his unique hairstyling techniques, which he passes on to his equally passionate and talented team. 


Make sure to visit the Centini pop-up blow dry bar at The Jewellery Cut Live in association with Fuli Gemstones on October 15th, 2021 and treat yourself to an expert blow dry from the bespoke hairdresser’s top stylists. No need to book, just ask at reception for availability. 




Meet Maximiliano Centini’s team and receive your complimentary blow dry at The Jewellery Cut Live in association with Fuli Gemstones at The Royal Institution in London’s Mayfair on Friday, February 15th. Book your ticket for the show here








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