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How to balance commerciality with creativity - The Jewellery Cut The Jewellery Cut - Jewellery, Jewellery Magazine
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How to balance commerciality with creativity

Topshop head of jewellery design Jo Grogan will give an exclusive masterclass on big-business thinking, from trend generation to range building

January 31, 2020 By Rachael Taylor


 

Running a global business, like Topshop, can seem miles away from running an independent jewellery label, but there is a lot that designers can learn from how the big players operate.

 

Join Jo Grogan, head of jewellery design at Topshop, for an exclusive workshop on How to balance commerciality with creativity at The Jewellery Cut Live on February 16th, 2020. During this session, Grogan will endeavour to pass on the experience that she has picked up during her 18-year career in the fashion industry and explain how it can be applied to jewellers working on a smaller scale.

 

Grogan will cover a number of topics, including:

  • Changing consumer and retail behaviour, and how to understand your customer
  • How to harvest data, tech and social media
  • Making emotional connections by tapping into marketing trends
  • Using the catwalks to develop your own ready-to-wear trend generation
  • The art of range building – how to structure and size your range, for both core products and directional lines
  • Calculating the correct margins
  • How to deliver to the market and maximise sales

 

This talk will be a must-attend event for any jeweller starting out, looking to scale up or attempting to tighten any part of the supply chain. As well as delivering an in-depth presentation, Grogan will take questions from attendees.

 

“Commerciality can often be seen as a compromise on creativity, but it’s an essential part of most businesses,” says Grogan. “I’d like to help others gain an understanding of how a commercial jewellery business is run and, in doing so, help them to find a suitable structure for their own brand and creativity that works specifically for them.”

 

 

How to balance commerciality with creativity will take place at 2.30pm on February 16th, 2020, at The Jewellery Cut Live, held at The Royal Institution, 21 Albermarle Street, Mayfair, London, W1S 4BS. Early bird tickets start at £10 (£20 thereafter). Book your ticket here