The second day of The Jewellery Cut Live was a joyous melee of jewellery lovers, store buyers and press, who shopped, styled and shared the jewels on display at the London Fashion Week event in London’s Hotel Café Royal.

With opening hours extended to 9pm, to accommodate late-night shopping for those who wished to join in the fun after office hours, the long day was busy throughout. In addition to the work of the 27 jewellers in the room, other highlights of the second day of the show, held on the 16^th of September 2019, included a special lunch on the balcony for VIP guests.

“It was such a beautiful event,” said Alexandra Jacoumis, who chose The Jewellery Cut Live as the first show to participate in with her new brand of gold jewels inspired by embroidery. “It really was such a wonderful few days, and in such a perfect setting. A well curated and organised jewellery-specific event was just what London Fashion Week has needed.”

There was also a series of talks throughout the day and into the candlelit evening, held on the expansive balcony overlooking Regent Street, following on from the previous day’s packed schedule. Speakers at The Jewellery Cut Live this September included Wallace Chan, Katerina Perez, Bonhams’ Sophie Law, the Women’s Jewellery Network, Central Saint Martins’ Simon Fraser, Claudia Bradby and The Gemstone Detective Kim Rix.

“I am really happy to have participated in The Jewellery Cut Live for the third time in a row, and it just keeps getting better and better,” said Akansha Sethi, whose colourful carved gemstones and innovative enamel button covers were a popular draw. “I really enjoyed the experience and look forward to the next show.”

The Jewellery Cut Live attracted a number of luxury press, influencers, stylists and bloggers. Guests of note included: Vogue jewellery director Rachel Garrahan, Condé Nast Traveller jewellery director Jessica Diamond; luxury journalists Francesca Fearon and Avril Groom; Retail Jeweller editor Ruth Faulkner; Tatler’s Livia Primo-Lack and Emma Samuel; Gemologue founder Liza Urla; Katerina Perez of KaterinaPerez.com; You & Your Wedding editor-at-large Peta Hunt, Christine Pasquier of The Jewellery Editor, stylist Cee Cee O’Neal, and Hey Girl magazine founder Simon Clem.

“The exhibition was the perfect place to introduce my debut collection to jewellery buyers, press and VIPs, and to network with the wider jewellery crowd,” said emerging jewellery designer Ama Dhami, whose gold, diamond and enamel jewels inspired by Mugul architecture won her a space at the show through The Jewellery Cut’s bursary scheme. “I am so grateful and thankful to The Jewellery Cut team for awarding me the bursary place to make this happen.”

Buyers for luxury retailers also used the event as a hunting ground for new jewellery brands, and many designers secured new stockists through the show. Stores in attendance at The Jewellery Cut Live included: Matches Fashion, Threads, The Shop at Bluebird, Fortnum & Mason, Browns, Paul Smith, Le Bon Marché, Baroque, Hill & Hill, Richard Burton Jewellery, The Crop, Ursa London, and Seekd.

“An extensive range of talented, passionate individuals all in one room,” exclaimed designer Susannah King, who returned to the show for the second season with her handmade, organically hewn gold and gemstone jewels. “The Jewellery Cut Live has been an excellent way for my brand to connect with some genuinely wonderful stockists and an extensive range of people within the jewellery trade.”

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