What do jewellery and books have in common? Quite a lot, believes Annoushka Ducas, which is why she’s launching her very own virtual book club in association with Penguin Books.

Ducas, founder and designer of jewellery brand Annoushka, is a passionate reader. Like many of us, she has sought solace and escapism in books during these turbulent times and had the idea to bring her two passions together. As she says, both books and jewellery are “treasured like talismans and passed between loved ones”.

For the next three months the #annoushkabookclub will select a Penguin Books novel and invite Annoushka’s digital community to join in. Anyone can be part of the book club by simply ordering a hard or digital copy of the book, and joining in the conversation online using the hashtag.

A month after the announcement of each book, Ducas will take to Instagram Live to host a live chat with the author of the books about the novel, as well as discussing other topics like “jewellery, life and everything in between”. Members of the #annoushkabookclub are encouraged to tune in and will have the opportunity to put their own questions to both the author and Ducas.

The #annoushkabook club will kick off today with Girl, Woman, Other by Bernardine Evaristo, winner of last year’s Booker Prize. The award-winning fiction raises questions about race and feminism as it follows the lives of a diverse group of mostly black British women, which intertwine in ways both big and small.

To celebrate the launch of #annoushkabookclub, the jewellery brand will be giving away 10 copies of Girl, Woman, Other, signed by Ducas, today. For details on how to enter, head to the Annoushka Instagram page.